06Jul 23 Improve Website Quality Scores With Relevant Backlinks

Relevant backlinks can work like magic to boost your organic reach on the SERPs. Relevant backlinks simply specify the direct connection of these backlinks with your website’s field of expertise. It is a powerful tool to support your SEO strategy.

Link building is incomplete without backlinks. These links are more efficient in establishing authority and boosting rankings than regular links. You can maximize conversion rates and boost website engagement with proper backlink incorporation techniques.

Let us look at essential definitions to understand the concepts better.

What are Backlinks?

Backlinks are URLs of other websites directing audiences to your website. You can add these links in video, image, or text format. Google algorithm rewards websites endorsed by other sites as well. It adds authenticity and genuineness to your website.

Backlinkers are professionals who add their links on other websites to invite more organic traffic across search engines such as Google. Creating a backlink sends signals to search engine crawlers suggesting that both websites have something in common or are related in any way. This informs Google algorithm that your website is fit to be indexed on similar searches.

Backlinking to reputed sites compared to new or random websites is more game-changing. Moreover, two similar website category backlinks perform better than two different types of websites.

What is Domain Authority?

Domain Authority is the number of relevant backlinks your website contains. The relevance of backlinks increases your scores.

Moz created the Domain Authority metric for brands to identify search engine result page rankings. To estimate a website’s performance, they survey several channels and analyze root domains and the total number of links on a particular website. This data collectively determines a DA  score. The score will help compare the data and track the ranking strength of a website over a dedicated time.

A few brands can leverage their authority effortlessly. These brands can do so by adding keywords naturally throughout their content.

A website with a high score has both relevant primary keywords and secondary keywords scattered throughout the site.

Even though keywords have an important role to play, backlinks are just as important.

A logarithmic scale determines the domain authority. This suggests that the score does not solely depend on one particular metric. The importance of a metric determines the magnitude of effect it will have.

What is Page Authority?

Page Authority is the value of a web page assigned by a search engine algorithm. The more the value, the faster the chances of a web page appearing on SERPs.

Repeatedly, Google has clarified that its algorithm favours and rewards user-friendly content compared to search-engine driven. Search engine algorithms are well-protected to prevent website owners and digital marketers from manipulating search results. However, there are tried and tested methods that help websites rank higher on search engines.

First and foremost, the primary factor is the Page Rank. Page Rank is a numerical value representing a range of supreme-quality web pages that direct the users towards specific other web pages. Secondly, the website-hosting domain also plays a crucial role in ranking. For example, one article posted on a reputed website will rank higher than the one posted on a new WordPress blog website.

Search engines are increasingly mimicking the way humans act and behave. Machine learning is evolving each day.

The page has to pass the quality metrics of advanced machine learning to maintain the website’s quality scores.

Both the on-page and off-page SEO factors determine the level of quality. On-page SEO can easily be planned and controlled by the website publisher. You can simply create valuable content and link other valuable content to your site.

On the other hand, off-page ranking factors are difficult to control. These include good reviews on social media platforms and links from other reputed websites. Creators cannot directly influence off-page factors. These factors are more instrumental in improving a website’s ranking than its counterpart, the on-page SEO.

Why are Relevant Backlinks Important?

Backlinking is one of the age-old practices in digital marketing. it adds value and credibility to product or service offerings. At the same time, one of the fruitful techniques to optimize your content is to add backlinks from other sites publishing in your niche. This step plays a pivotal role in helping you rank in the top 10 on search engine results pages for any given keyword or topic.

Contrarily, Google algorithms consider non-relevant content links from other sites as spam. Therefore, instead of a positive impact, irrelevant links create a negative effect on organic traffic and SERP rankings.

How to Receive Relevant Backlinks on Your Site

As discussed, relevant backlinks are one of the most effective link-building strategies. There are several ways to attract relevant links to your website. Some of the most amazing ways are:

Broken Link Building

Broken link building is searching for broken links on websites and replacing them with your own. Ensure to choose authentic, high-performing, and supreme-quality content websites in this strategy. Crosscheck industry relevancy too.

Survey and inform high-quality website owners if you discover broken links. Furthermore, you can suggest your web pages as a replacement for the broken links.

Ultimately, you’re helping the website owner or business by making them aware and preventing them from sending their clients to a dead link.

The three steps to link building are as follows:

• Use Broken Link Builder to find the pages which are relevant to your topics or area of function. These pages should either be broken, non-functional or dead.
• List the pages you want to update. You can create an ensemble of existing content or refer to new content.
• Reach the website owners to inform them about the broken page and offer a solution i.e. your content.

Guest Posting

Easily build backlinks with the wonderful guest posting technique. Guest posting is the process of adding posts on other websites and attaching your website’s links to the posts. This not only boosts website exposure but also establishes a successful brand image.

To identify all the sites that allow guest posts, you should apply the given search terms:

1. Become a contributor + keyword
2. Your Keyword + inurl:write-for-us
3. Contribute + your keyword
4. Your Keyword + bloggers wanted
5. Guest-post-guidelines + your keyword
6. Your keyword + what you want to write about
7. Your keyword + article submission
8. Your keyword + guest-posts

Another efficient way to get relevant backlinks is by creating useful content for website visitors. A reader-oriented content will attract the attention of other websites that require good content. This is a cost-efficient way to get relevant organic backlinks to your website.

Writing good quality content alone will not be sufficient. Marketing is a crucial step to promote it to more people and thus obtain a better Google ranking.

Avail Link-Building Services

There are ample link-building services available today. You can hire a team or a virtual assistant who will write and add a blog post on their blog page including the links to your website.

Factors to Check Before Selecting Relevant Backlinks

Here are a few factors to consider before selecting relevant backlinks:

1. Use high-quality and relevant websites to link your content
2. Balance the do-follow and no-follow links
3. Ensure that your backlinks are well distributed and do not direct users to the same webpage
4. Look at the link profiles of competitors to identify high-quality sources of contact
5. Use Anchor texts in your link-building campaigns
6. Don’t spam the same keywords or web pages

Let us now learn a little bit about why we are talking about Domain Authority.

Why is Domain Authority Important?

Domain authority is not a relevant ranking factor as per Google, but it is observed that DA  and SERP Rankings are correlated. 

DA may ascertain how much organic traffic your website can receive from Google.

Domain Authority can boost your SEO scores. However, it is also true that it takes time to build domain authority. Be patient with the process and it will happen for you.

What is Meant by a Good Domain Authority Score?

Domain authority scores can range between 1 to 100. The higher the domain score, the better the chances to increase organic traffic and elevate Google rankings.

At the onset of any website, the domain authority score is 1. The sites which have several external links rank higher in terms of DA as opposed to small business websites or websites with fewer inbound links.

DA keeps on fluctuating over time as the metrics change. Tracing the changes is difficult.

How to Boost Your Domain Authority Score?

Increasing DA is a lengthy process, but there are certain ways to proceed towards this goal.

Follow the given steps to increase your domain authority score:

• Conduct an audit for the link
• In this step, you make sure that the selected links are valid and that these don’t involve black-hat SEO methods.
• You can use different tools to get an insight into your domain score, number of backlinks and other domains that refer to your website.

How to Check Your Domain and Page Authority

There are countless link authority tools in the market. Choosing the right one is tricky.

SEO Review Tools usually contain a generic domain authority checker tool. These tools especially check the domain authority and content backlink quality and quantity.

Apart from these two, the tool also measures the website’s age and total social media score. Site activity and the number of content shares determine your social media score.

Page Authority is akin to Domain Authority. The only point of difference is that instead of the metrics calculating the merit of the entire site, it calculates the scores for individual pages.

There are many tools available today allowing website owners to check multiple sites in one go. You can easily check DA and spam metrics for up to 10 URLs for free.

Bottom Line

Relevant backlinks are a crucial parameter for the link-building strategy. They significantly improve SEO ranking, domain authority, and website traffic.

UsePerWish is a digital marketing agency that specializes in building and website design. We specialize in making websites rank higher on search engine results pages.

Are you curious for more information? Check out our website at UsePerWish.