Best Digital Marketing Tools to Simplify Business Processes in 2023

Keeping up with the digital world is extremely important as the entire tech universe is now run by digital marketing tools that help you to game up your digital marketing services.

The smart and innovative website-building tools in the market enable marketers to enhance digital marketing skills and help businesses find good leads. So, the more you are equipped with using creative marketing tools, the better results you are going to achieve.

You can determine what the customers want to learn when you focus on their demands. You will be glad to know that there are several social media management tools to help expand your audience reach and maintain a loyal customer base.

Let us discuss a comprehensive list of the best digital marketing tools encompassing several categories and will help you understand your strengths and weaknesses.

In simple words, digital marketing tools help you to expand your business online by attracting, selling, and retaining customers. You can select from a dynamic range of tools for categories like social media management, advertising, and content optimization.

It doesn’t matter if you are an entrepreneur who wants to establish a strong business footprint or a veteran who wants to expand the brand with digital marketing strategies, there is a little something for everyone.

Top-Quality Social Media Management Tools

There are several factors to consider like budget, team size, and experience before you select the best digital marketing tool.

Glance through the list of the finest digital marketing tools to stay on top of Google rankings, improve your online presence, and serve customers better.

1. Unsplash

Unsplash is your first choice if you want image editing software for high-quality images. This tool offers more than 3 million inventory pictures. You can design images for any topic like business, people, travel, food, health, trends, etc. Unsplash can fetch high-quality images on specific topics like Black Friday or mental health as well.

Moreover, the image editing software has an iOS app to search for specific images and download them. Additionally, the API of Unsplash is integrated into tools like WordPress, Square Space, and Sigma making it easy to find the stock photos without exiting from your desired platform.

You can subscribe to the paid plan from Unsplash if you want to access unique features. There is a free version as well.

2. Canva

If you need to add a simple text or several stock photos or edit your photos and post them on different social media platforms Canva is your best option. With its unique drag-and-drop option, this image editing software lets you add images and modify the background at your convenience.

Moreover, Canva comes with predesigned templates that can help you modify Instagram and YouTube thumbnails and create presentations. Thus, you do not need to reinvent every time for every design and can work with AI Power Tools that let you generate AI images and edit those using the prompts.

Canva is a free tool. However, the Canva Pro subscription costs you $12.99/month.

3. DALL-E 2

Use DALL-E 2 if you want to create reliable AI images. Unlike other apps, DALL-E 2 is comparatively easier to use. Simply click on the generate button after inserting the prompt and within a few seconds you will get 4 AI-generated images with different variations to choose from.

There are innumerable features that you can explore with DALL-E 2. It comes with dynamic and powerful features to expand your creativity and add extra advantage to modify the image result with AI features like inpainting and outpainting.

The pricing of DALL-E is $15 for 115 image credits and can amount to approximately  $0.13 for each prompt and $0.0325 per image variation.

To give your creativity an edge and enhance your techniques several image editing tools can help you to achieve better images and make the most of the powerful AI features.

Let us discuss some popular image editing tools.

4. Adobe Photoshop

This photo editing software is a professional-grade tool to match the industry standards. There are high-performing image editing options evenly distributed throughout the app which makes the tool powerful and advanced. AI integration into these apps broadens the scope of features and helps get desired results. 

The advanced designer feature in Photoshop edits pictures with a professional touch. The tool offers advanced features like model blending, layers, RAW support, etc. There is nothing that Photoshop cannot help with when it comes to photo editing. If you integrate it with third-party plugins and extensions, the app can perform better and deliver exceptional results.

The only downside that Photoshop has is its steep learning curve.

The pricing of Photoshop starts from $19.99/ month and includes Lightroom which is another great image editor as Photoshop but lacks a few AI features.

5. Pixlr E & X

For those who are not sure about Pixlr E and X,  let me clarify that Pixlr X  is mostly used for beginners and Pixlr E is used for advanced editing.

It might interest you to know that Pixlr E is a direct replica of Photoshop. Starting from a selection of tools to the layers and upgraded features like blending modes and capacity, Pixlr E  looks and functions just like Photoshop only with a different name.  On the other hand, Pixler X is somewhat similar to Adobe Express.

Both Pixler E & X  can be used simultaneously. You can save a project in Pixler E  and open a photo in Pixler X for a quick edit and then again turn to Pixler E  for more unique editing features.

The pricing of both these apps is $4.90/ month When annually built and for one person or a team of 5 or more it is $9.91. Month.

Till now, we have spoken only about the tools that will help you to either generate unique images using AI features or edit existing images with the advanced preexisting tool features.

So, the most important question when the images are ready, is where these will be posted and how it helps to expand your business for better lead generation.

The answer to this is social media. Everyone is familiar with social media as a powerful platform to improve your digital presence. Also, it promotes lead generation and audience engagement. So, let’s check out some of the best social media digital marketing tools.

6. Hootsuite

Hootsuite is a robust social media management platform if your budget is on the higher side. This tool gives you access to multiple social media management apps and effective AI tools. You can create a social media dashboard to streamline operations and manage all account-related activities. Additionally, you can engage with the audience in a more personalized manner. Contrarily, you can monitor some social topics, profiles, and trends that are usually offered by social media companies.

It is one of the most expensive digital marketing tools to promote business expansion and drive revenue.

Unlike other apps, Hootsuite does not come for free if you opt for the annual professional plan including a social account and uncountable posts, the price is $99/ month.

7. Buffer

Are you looking for an AI-powered content writing tool? Buffer is your option. The best part about using Buffer is that you can schedule about one week’s worth of posts across any three social media platforms without paying a single penny.

So, if you need to manage more than 3 social media accounts from one platform, any of the pain plans will work well for you. Use this engagement tool for a detailed analysis and plan accordingly for the audience.

Another aspect of Buffer is that it helps you create simple landing pages where you can host links that connect directly to your website. Here you can also highlight the products of the services that you want to sell and other important links that you want your audience to notice.

With the free plan, you can access 3 social media platforms, and schedule a minimum of 30 posts and 50 AI credits.

When you upgrade to the enterprise plan, you have to pay $5/month to schedule 2000 posts and get the engagement tool, detailed analytics, and an additional 150 AI credits.

8. Gamma

If you are looking for a digital marketing tool that helps to create presentations then choose Gamma. With the help of Gamma, you can use the power of AI to create a full presentation that too in a matter of a few seconds. All you need to do is give a topic or upload an outline, choose a presentation theme, and watch as Gamma slowly does your work for you.

The results may need a bit of human touch from your end however with Gamma you can get many practical features that will help you to keep your target audience focused on what the topic is at hand currently.

With the free started plan you can get 400 AI credits and for the Blue Plan that is yet to be launched it is going to be $16/month/user.

9. Zoom

Webinars are an exceptional way to engage with the audience and increase brand awareness so if you looking for the best webinar hosting platform you can go for Zoom.

Most of you have heard that Zoom is great for conducting video conferences but at the same time, innumerable other added features can help you to host webinars and keep your teammates on the same page specifically if the task is new and there are multiple added layers to it.

Joining a Zoom webinar is easy as all you need to do is download the app and click on the link and there you go your webinar is live. Zoom offers a variety of other features that can help you engage with your team and conduct question-answer sessions, polling, and reactions.

The price of Zoom is $79/month or $690/ year when built annually.

Wrapping Up!

Getting the best digital marketing tool can be a bit tricky as innumerable options have specific features that allow you to create a specific task.

Now what if I tell you that virtual assistants are capable of managing all these tasks alone and delivering exceptional performance within the given deadline?

From creating photos to editing them to adding graphics, and engaging the social media interaction, the team at UsePerWish will leave no stone unturned when it comes to delivering exceptional results.

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