Keeping up with the digital world is extremely important as the entire tech universe is now run by digital marketing tools that help you to game up your digital marketing services.
The smart and innovative website-building tools in the market enable marketers to enhance digital marketing skills and help businesses find good leads. So, the more you are equipped with using creative marketing tools, the better results you are going to achieve.
You can determine what the customers want to learn when you focus on their demands. You will be glad to know that there are several social media management tools to help expand your audience reach and maintain a loyal customer base.
Let us discuss a comprehensive list of the best digital marketing tools encompassing several categories and will help you understand your strengths and weaknesses.
In simple words, digital marketing tools help you to expand your business online by attracting, selling, and retaining customers. You can select from a dynamic range of tools for categories like social media management, advertising, and content optimization.
It doesn’t matter if you are an entrepreneur who wants to establish a strong business footprint or a veteran who wants to expand the brand with digital marketing strategies, there is a little something for everyone.
Top-Quality Social Media Management Tools
There are several factors to consider like budget, team size, and experience before you select the best digital marketing tool.
Glance through the list of the finest digital marketing tools to stay on top of Google rankings, improve your online presence, and serve customers better.
Unsplash is your first choice if you want image editing software for high-quality images. This tool offers more than 3 million inventory pictures. You can design images for any topic like business, people, travel, food, health, trends, etc. Unsplash can fetch high-quality images on specific topics like Black Friday or mental health as well.
Moreover, the image editing software has an iOS app to search for
specific images and download them. Additionally, the API of Unsplash is
integrated into tools like WordPress, Square Space, and Sigma making it easy to
find the stock photos without exiting from your desired platform.
You can subscribe
to the paid plan from Unsplash if you want to access unique features. There is
a free version as well.
If you need to add a simple text or several stock photos or edit your
photos and post them on different social media platforms Canva is your best
option. With its unique drag-and-drop option, this image editing
software lets you add images and modify the background at your
Moreover, Canva comes with predesigned templates that can help you
modify Instagram and YouTube thumbnails and create presentations. Thus, you do
not need to reinvent every time for every design and can work with AI Power
Tools that let you generate AI images and edit those using the prompts.
Canva is a free
tool. However, the Canva Pro subscription costs you $12.99/month.
3. DALL-E 2
Use DALL-E 2 if you want to create reliable AI images. Unlike other
apps, DALL-E 2 is comparatively easier to use. Simply click on the generate
button after inserting the prompt and within a few seconds you will get 4
AI-generated images with different variations to choose from.
There are innumerable features that you can explore with DALL-E 2. It
comes with dynamic and powerful features to expand your creativity and add
extra advantage to modify the image result with AI features like inpainting and
The pricing of
DALL-E is $15 for 115 image credits and can amount to approximately $0.13 for each prompt and $0.0325 per image
To give your creativity an edge and enhance your techniques several
image editing tools can help you to achieve better images and make the most of
the powerful AI features.
Let us discuss some popular image editing tools.
4. Adobe Photoshop
This photo editing software is a professional-grade tool to match the industry standards. There are high-performing image editing options evenly distributed throughout the app which makes the tool powerful and advanced. AI integration into these apps broadens the scope of features and helps get desired results.
The advanced designer feature in Photoshop edits pictures with a
professional touch. The tool offers advanced features like model blending,
layers, RAW support, etc. There is nothing that Photoshop cannot help with when
it comes to photo editing. If you integrate it with third-party plugins and
extensions, the app can perform better and deliver exceptional results.
The only downside that Photoshop has is its steep learning curve.
The pricing of
Photoshop starts from $19.99/ month and includes Lightroom which is another
great image editor as Photoshop but lacks a few AI features.
5. Pixlr E & X
For those who are not sure about Pixlr E and X, let me clarify that Pixlr X is mostly used for beginners and Pixlr E is
used for advanced editing.
It might interest you to know that Pixlr E is a direct replica of
Photoshop. Starting from a selection of tools to the layers and upgraded
features like blending modes and capacity, Pixlr E looks and functions just like Photoshop only
with a different name. On the other
hand, Pixler X is somewhat similar to Adobe Express.
Both Pixler E & X can be
used simultaneously. You can save a project in Pixler E and open a photo in Pixler X for a quick edit
and then again turn to Pixler E for more
unique editing features.
The pricing of
both these apps is $4.90/ month When annually built and for one person or a
team of 5 or more it is $9.91. Month.
Till now, we have spoken only about the tools that will help you to
either generate unique images using AI features or edit existing images with
the advanced preexisting tool features.
So, the most
important question when the images are ready, is where these will be posted and
how it helps to expand your business for better lead generation.
The answer to this is social media. Everyone is familiar with social
media as a powerful platform to improve your digital presence. Also, it
promotes lead generation and audience engagement. So, let’s check out some of
the best social
media digital marketing
Hootsuite is a robust social media management platform if your budget
is on the higher side. This tool gives you access to multiple social media
management apps and effective AI tools. You can create a social media dashboard
to streamline operations and manage all account-related activities.
Additionally, you can engage with the audience in a more personalized manner.
Contrarily, you can monitor some social topics, profiles, and trends that are
usually offered by social media companies.
It is one of the most expensive digital marketing tools to promote
business expansion and drive revenue.
apps, Hootsuite does not come for free if you opt for the annual professional
plan including a social account and uncountable posts, the price is $99/ month.
Are you looking for an AI-powered content writing tool? Buffer is your option. The best part about using Buffer is that you can schedule about one week’s worth of posts across any three social media platforms without paying a single penny.
So, if you need to manage more than 3 social media accounts from one
platform, any of the pain plans will work well for you. Use this engagement
tool for a detailed analysis and plan accordingly for the audience.
Another aspect of Buffer is that it helps you create simple landing
pages where you can host links that connect directly to your website. Here you
can also highlight the products of the services that you want to sell and other
important links that you want your audience to notice.
With the free plan, you can access 3 social media platforms, and
schedule a minimum of 30 posts and 50 AI credits.
When you upgrade
to the enterprise plan, you have to pay $5/month to schedule 2000 posts and get
the engagement tool, detailed analytics, and an additional 150 AI credits.
If you are looking for a digital marketing tool that helps to create presentations then choose Gamma. With the help of Gamma, you can use the power of AI to create a full presentation that too in a matter of a few seconds. All you need to do is give a topic or upload an outline, choose a presentation theme, and watch as Gamma slowly does your work for you.
The results may need a bit of human touch from your end however with
Gamma you can get many practical features that will help you to keep your
target audience focused on what the topic is at hand currently.
With the free
started plan you can get 400 AI credits and for the Blue Plan that is yet to be
launched it is going to be $16/month/user.
Webinars are an exceptional way to engage with the audience and
increase brand awareness so if you looking for the best webinar hosting
platform you can go for Zoom.
Most of you have heard that Zoom is great for conducting video
conferences but at the same time, innumerable other added features can help you
to host webinars and keep your teammates on the same page specifically if the
task is new and there are multiple added layers to it.
Joining a Zoom webinar is easy as all you need to do is download the
app and click on the link and there you go your webinar is live. Zoom offers a
variety of other features that can help you engage with your team and conduct
question-answer sessions, polling, and reactions.
The price of Zoom
is $79/month or $690/ year when built annually.
Getting the best digital marketing tool can be a bit tricky as innumerable options have specific features that allow you to create a specific task.
Now what if I tell you that virtual assistants are capable of managing all these tasks alone and delivering exceptional performance within the given deadline?
From creating photos to editing them to adding graphics, and engaging the social media interaction, the team at UsePerWish will leave no stone unturned when it comes to delivering exceptional results.