The content optimization strategy is often synonymous with search engine optimization. Although optimizing your content just to please the bots will not take you far. In the digital world, users in general are at the centre of the universe. Therefore the ultimate optimization is to write your content for users in addition to search...
A brand becomes a signature that people want to associate with. The effect of branding is such that when one wears a dress or shoes the brand name becomes synonymous with the product. For example, one may say they are wearing a Nike or Dolce Gabbana instead of saying I am wearing an outfit...
The thin line between branding and marketing is blurry and somewhat perplexing when it comes to business. Every person has their own perspective, and therefore no matter whom you ask, SEO experts, PRs, CMO, or even brand managers, there is no doubt that you will get an array of answers from all the people...
Graphic Design involves a pictorial interaction and communication of ideas, views, information, and statements using carefully selected elements like typography, imagery, layout, and color palettes. An effective design is created with a combination of art and technology. The craft of graphic designing is evolving rapidly with the focus increasingly shifting to the visual medium....
If your organization isn’t producing high-quality backlinks, you won’t be getting any attention. You aren’t fulfilling a vital requirement for rising higher on search engine result pages (SERPs) if you aren’t generating any credibility. It is commonly known that Google’s search algorithm rewards proximity, popularity, and relevance. Your search engine ranking is affected by...
Finding the right tools make any work extremely easy. When it comes to Digital Marketing tools, people often get paralyzed by the choices available. Don’t worry, we have a complete list of the best digital marketing tools that will help you to conclude. This piece of information will help you navigate through the ever-evolving...
Website navigation is a vital factor that determines the visitor’s experience. Navigating a website without a proper and well-defined structure is similar to running through a maze with no map or reference. You do not want to put your audience in a “Maze Runner” situation. Website Navigation directly affects user experience (UX). You will...
Virtual Assistant Services are designed to help you roll smoothly in your business endeavours. Especially during the early years when you focus hugely on taking it off the ground. Your business indeed requires you to be on top of things. However, you can ease up a little once you have already framed a roadmap...
Instagram is an image, video, and photo-sharing social networking application owned by the American tech giant Meta Platforms. Through this app, users can upload and share social media content that can be edited or modified with the help of filters. Instagram allows you to chronologically add pictures or videos, and it also gives you...
The GenZ generation is all about making good use of the online market. Every two seconds you come across an Instagram profile or maybe a Facebook post where people are making good use of their wit, creativity, and intellect to earn money. You scroll your social media page and find out that people are...
