Let’s admit it. We all want the attention of customers when launching
a new product in the market. In reality, marketers need to work their socks off
to promote new products or services before their target customers. Influencing
people to purchase your product is not at all an easy job. To attract more
traffic to your stores and website, it is important to master persuasive web content writing.
In today’s fast-paced and competitive market, SEO content
writing not only brings more footfall to your webpage but also greater success
for your business. Good content has the potential to deliver the right message to
the target audience. Thus, big market players consider content to be an
important part of marketing campaign. In marketing, content is used to share the
product’s information with the end-user.
However, writing content for your business is an art. Even
experienced writers make common mistakes while creating a perfect web copy. This
article will focus on how to write great web content that monetizes
your business effectively. Before coming up with relevant content, you want to consider
your potential customers for whom it is intended. It is essential to remember
that in today’s age, the copy you are penning tends to be only skimmed by
online users, who have a short attention span.
In this context, the value of content is paramount.
- Content informs the target audience of your brand’s latest updates. It associates the audience with your business and effectively bridges the gap between both parties.
- Content plays a crucial role in creating trust in your audience.
- In digital marketing, “SEO” and “SERP ranking” have immense importance in increasing the company’s visibility and converting leads to customers. Content is king in digital marketing as it helps your website rank high on a search engine result page (SERP). A good SERP ranking always ensures high website traffic.
- For good SEO ranking, links play a very important role. When your web content is linked to a relevant external website, it attracts more traffic. Google prefers such linking.
- Web content plays an important role in connecting with potential and existing customers in an informal way. This is done through social media platforms such as Facebook, Instagram and Twitter. The right kind of content can increase social media followers for your business and increase the customer base.
Content is the foundation of every marketing strategy. It
has all the potential to popularize your brand, drive more traffic, engage potential
and existing customers, and improve sales.
So, how to write content for your website that
convinces the target audience to choose your product or service?
Here are some tips that will help:
- Keep the Copy
Simple and Relevant
You want to keep things as simple, clear and precise as
possible. This is one of the most pointers to bear in mind. If your purpose is
to win your audience’s attention, make sure that it is easily comprehensible. Give
the topic some thought before deciding how to communicate it in the best
possible manner to your audience. The concept of the blog you are delivering
must directly address your customers’ needs. When they find it relevant, they will
automatically pay attention to your brand.
Convoluted sentences and warped ideas tend to confuse readers.
On the other hand, short and crisp write-ups is the most attractive. Keep your
approach to the point. Your choice of words also plays a crucial role in web content
writing. You want to use words that are simple and add essence to the
content at hand.
- Put the
Most Important Topic First
To attract potential clients to your web content and engage
them for longer time span, you want to keep the most important point of the
topic on the top. The first few paragraphs of the content are vital, and these
must talk about your service or product’s purpose. For example, if your company
is launching a product and you are writing a promotional blog, the product’s
importance must be flaunted in the first two paragraphs.
As always, keep the important information crisp and precise.
The purpose of writing an article is to convince the target audience. You can use
the inverted pyramid method for creating a better effect. Before describing
your product in detail, list the points that make the product unique. These
need to be included in the introductory paragraphs so that they make readers
understand the larger picture at the outset.
You want to make sure that the write-up does not test readers’
patience. According to research studies, only a handful of online users go
through the web copy word by word. In real time, most people scan a page and
pick only the important points. Being a content marketer, you need to write the
article or blog keeping these people in mind. So, how should you frame your
content that attracts the attention of the roving eye?
- Use catchy headlines that gives a bigger picture of the story.
- Sub-headlines are effective in enticing your target audience. Use
multiple sub-titles to retain readers’ interest.
- As mentioned, follow the inverted pyramid format to keep the audience
engaged. Start the article with most significant facts followed by less significant
ones. Scanners prefer such article structure as it helps them to understand the
- Another effective way to keep visitors engaged is the usage of
bullet points. Bullet points make the article easy to read and understand.
If you feel online content writing is only about
writing a good web copy, think again. Web design and content go hand in hand. Good
content with an irrelevant web design can never monetize your business. To
market your content, you need to also focus on web design. It impacts the
readers’ perception about your business.
To make the content more appealing, try to use relevant
images that complement the subject. Digital marketers also encourage usage of
white space to make the text more inviting. There are certain write-ups
designed to promote sales. In such cases, make sure you highlight the
call-to-action to draw your audience’s attention. Apply larger fonts to
emphasize the important facts that define the purpose of your web copy.
It may sound surprising but most readers who visit your site
are lazy. They come to your site and go through only the important facts which they
are seeking. People don’t like to put much effort to get the information they
want. In this context, it is important to bear the following in mind:
- Use short paragraphs.
- Use short sentences.
- Highlight keywords.
- Don’t use irrelevant words.
- Avoid jargons.
- Avoid passive tense.
- Don’t repeat the same point.
- Address your audience directly.
- Use images wherever possible.
“Whenever you can, make the
product itself the hero of your advertising. If you think the product too dull,
I have news for you: there are no dull products, only dull writers.” ~ David
Avoid providing your customers with entire details of the
product or service. Your web content needs to create an interest in your
audience’s mind. Use words or phrases that instill a genuine curiosity about
the product and its usage. As stated by David Ogilvy, use your product as the
hero. Flaunt the product’s unique features and use imagery that reinforces the
- Focus on the
Audience’s Pain Point
If you want to create a copy that sells, it is important to
have content that talks about and solves your readers’ pain point. If you are
into content writing services, study your customers first. Try to
understand their needs and pain points so that you can design a copy that is
relevant. When your content answers the problem of your consumers, they will
start trusting you.
While writing content, focus on how your product or service
can help them out. The greater the solving of the audience’s pain point, the
more the audience will love the copy. This, in turn, will drive higher traffic
to your website.
Quality Before Publishing
Digital marketers use web content to generate new leads, inform
the audience about their service and improve their brand image. But to create
appealing content and garner success for your business, you need to first beat your
market competitors. And this can be done by ensuring that the copy is of top
quality. Give reasons to your make viewers to like article. Provide your
readers with error-free, high-quality content, as this will work wonders in
converting leads and monetizing your business.
Google makes efforts to improvise their search results. When
you provide relevant and quality information to your visitors, Google ranks you
well in its SERP. It find such websites beneficial for searchers. Though MS
Word is equipped with automated spell checker, consider proofreading your
document thoroughly before publishing it online. Make sure the content is free
of spelling and grammatical errors. Well-written content establishes your
authority in the market and helps build credibility.
Apart from providing a quality write-up, keywords play an
important role in SEO content writing. Research appropriate
keywords that complement the topic of your copy. After mining the perfect ones,
incorporate them into your page content. To get proper keywords, you should
focus on two factors – competition and traffic.
Most people think that highly competitive keywords can help drive
more traffic. However, in reality, such keywords make it harder for you to rank
well on search engine pages. Thus, experienced digital marketers suggest the
avoidance of such keywords and usage of only those that are aimed toward your
As stated earlier, people do not enjoy going through the
whole webpage. This makes it necessary to use creative, catchy headlines that
sell your blog. An impactful headline draws attention of your target audience easily.
It needs to be highly communicative and informative. Thus, while writing a
headline, consider both your target audience and the topic at the same time.
To write an exciting headline, you want to avoid using
tricky phrases. In this digital era, to stand out in the competition you need to
be authentic. Optimizing your title with a good keyword can hit the nail on the
head. It will help your site rank high in SERPs.
- Have a User-Friendly
How does a user-friendly website relate to persuasive web
content? Easy to scan and navigate websites help to retain online users or
visitors for a considerable time. In content marketing, it is one of the most
vital factors for reader engagement.
A boring website which is slow to load is a turn-off, even
if it has amazing content. It will fail to drive traffic and generate sales.
A good website will have the following:
- Fast response time
- High loading speed
- Good readability
- Indulge in
Guest blogging is another effective way to popularize your
website and improvise the web content. You want to analyze other blog posts and
look for the ones with a high readership and low spam. Post high-quality
content in such websites and remember to back-link them to your own website. According
to Google and big marketers, this technique not only brings more traffic to
your site but also strengthens its authority. You can also approach the websites
of industry leaders to promote your brand.
- Treat Each
Page as a Landing Page
Each page of your website is important. Treat each of them
as a landing page as you never know which one can bring you a potential client.
The content of each page of your website must be well-optimized with relevant
keywords. In online content writing, well-structured copies are always
preferred. Put relevant headlines to each page such that it appeals to the target
audience and has a quick and meaningful impact on them. The act of putting apt
propositions and calls-to-action are equally crucial in content marketing.
Testimonials are highly effective in building trust for your
brand among customers. Approach your existing clients and get noteworthy
testimonials from them. Incorporate their reviews in your website to make it
look more authentic and authoritative. You can include video testimonials too
in your website to make your web content more impactful and persuasive.
Creating persuasive web content is not rocket science.
Simply plan your content marketing campaign strategically and keep in mind these
useful tips to ace it.
So, why wait?
Write the most persuasive web copy today to garner greater
success for your business!