Enhanced conversions are the main objective of why we advertise. It is crucial to learn how ad campaigns are performing to contribute to your central goal. Clicks and impressions are good performance metrics but conversions are the real deal as it truly drives your business. It is a little tricky and challenging to measure...
E-commerce flourished as a monarch in the digital marketing world for over a decade. Several startups and enterprises have emerged. However, new avenues are quick to challenge this entity at lightning speed. Social commerce is sure to make some pertinent advancements in the coming years. Statistics show that there are 4.9 billion social media...
The foundation of a company’s identity is its reputation and brand image. It shows how much faith your target market has in your brand, and this faith might make or break your company. In reality, every element of your brand, starting from the tiniest element, such as the design of your logo, to the...
Relevant backlinks can work like magic to boost your organic reach on the SERPs. Relevant backlinks simply specify the direct connection of these backlinks with your website’s field of expertise. It is a powerful tool to support your SEO strategy. Link building is incomplete without backlinks. These links are more efficient in establishing authority...
Posting videos on YouTube is great but the endgame is all about who has more subscribers. Whether it’s a business profile or a normal YouTube channel, owners are all concerned with increasing the subscriber count. Growing your YouTube channel is directly proportional to the increase in subscribers and views. More subscribers mean increased views...
Google ads are considered to be one of the most important factors when it comes to online businesses of all scales and sizes. However, the regular updates and increase in automation have often made it difficult to balance between the traditional ways of investment and return of investment or ROI.’ You might have an...
The content optimization strategy is often synonymous with search engine optimization. Although optimizing your content just to please the bots will not take you far. In the digital world, users in general are at the centre of the universe. Therefore the ultimate optimization is to write your content for users in addition to search...
A brand becomes a signature that people want to associate with. The effect of branding is such that when one wears a dress or shoes the brand name becomes synonymous with the product. For example, one may say they are wearing a Nike or Dolce Gabbana instead of saying I am wearing an outfit...
The thin line between branding and marketing is blurry and somewhat perplexing when it comes to business. Every person has their own perspective, and therefore no matter whom you ask, SEO experts, PRs, CMO, or even brand managers, there is no doubt that you will get an array of answers from all the people...
Graphic Design involves a pictorial interaction and communication of ideas, views, information, and statements using carefully selected elements like typography, imagery, layout, and color palettes. An effective design is created with a combination of art and technology. The craft of graphic designing is evolving rapidly with the focus increasingly shifting to the visual medium....
