With a great deal of stress being laid on effective SEO for business, there might have been times when you questioned the credibility of a good SEO strategy. Let me provide a bit of insight here. When you set out to achieve your business goals, be it increasing organic traffic, acquiring the highest positions on search engine results page(SERPs), improving organic revenue, or increasing organic traffic, you must have a roadmap that helps you achieve your goals. This roadmap is what we call an SEO strategy.
An SEO strategy can be defined as the process of preparing and implementing steps that are intended to enhance the organic SERP rankings of a site. In other words, it is the process that marketers follow to acquire higher organic traffic. SERP is the page that is displayed right after you enter a query in the search engines. It presents your business to viable searchers at all stages of the consumer journey. Thus, your brand becomes a familiar and trusted resource for customers irrespective of their place in the purchase funnel.
Here are some great ways of creating an effective SEO strategy for your business:
Create Your List of Keywords
Keyword research is generally the initial step of any authentic SEO strategy. One of the most effective ways to locate keywords your targeted customers are for is through Google Suggest. You can simply start typing your keyword in Google’s search field, and it will automatically populate a suggestion list, and you know that consumers are searching for them.
Additionally, long-tail keywords are usually less competitive as compared to short-tail keywords. So, even while long tails have a relatively lower search volume, they are considerably easier to rank for.
Create High-Quality Content
The key to developing high-quality content is to use your marketing knowledge and create really engaging content valued by the target market. So, what is valuable content? Content that offers answers to your consumer’s queries, educates them, and offers priceless insights that guide them on their buyer’s journey.
Make sure you incorporate appropriate keywords effortlessly in the content you create, without stuffing your pages with it in an attempt to improve your website’s ranking. It will not help your search rankings in any way. If you get caught by search engine bots, your website can be penalized in the form of lower rankings or removal of the website from the index.
Enhance User Experience
The importance of a good user experience for small business SEO is undeniable. As Robert Berris, Vice President of Digital Strategy at 352 Inc, states, “During the last two years, Google has evolved to place much higher emphasis on sites that deliver quality user experiences across platforms and devices. Though traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization.”
So, make sure that your website is intuitive and easy to navigate. Every link functions and redirects visitors to the necessary piece of information that they are looking for.
Examine Google’s First Page
When you come across a handful of keywords, you first need to conduct a bit of research and find out websites that are already ranking for the collected keywords. You can simply do that by typing in one of the keywords that you can cross in Google. Also, make sure that you jot down any noticeable patterns. For instance, the search engine rankings page for “SEO Tools” is filled with lists of tools.
If you are trying to cover that topic on your website, it is essential to note that results on the first page mainly consist of list posts. This probably means that you would have to publish a list of posts on your blog.
Optimize Your Site for On-Page SEO
This step is solely and all about optimizing your content with keywords for SEO and getting it ready for your users and search engines. There are several distinct ranking factors that one must consider with on-page SEO for small businesses. Taking the time to optimize every factor can help improve your rankings in the search results and make your site more competitive.
Three basic on-page techniques that we suggest focusing on are:
- Internal Linking
- Keyword-rich short URLs
- Semantic SEO
Reach Out to An Expert
You might be surprised, but basic SEO is mostly aided by common sense. However, it can always be wise to hire an SEO expert to make sure that your website is completely optimized. An SEO agency like Use Per Wish can audit your website and assess its performance against your most vital keywords. We will offer you an arranged list of action items to help you take your website to the next level.
Take your time to develop a strategy that can help everyone on your team understand the long-term goals of your business and how you can get there. Finalizing a strategy is about communicating what you intend to do in a way that can make sense to your consumers, and our team at Use Per Wish can help you establish it. Please help us create that perfect SEO strategy for your business. Get in touch with us today!