31Aug 23 YouTube Marketing Strategy: Best Practices in 2023

Looking to enhance your YouTube Marketing Strategy to reach the next level of subscriber milestone? Want to increase the count of Likes, Shares, and Comments? We have exclusive solutions!

Yes, YouTube is an essential tool for new-age marketers. To this day, more than half of marketing experts include YouTube in their marketing strategy. Currently, it is the most popular platform after Google. YouTube has great potential to promote businesses and owners want to attract a wide range of audiences on this platform. It is imperative to set a proper plan to excel in your YouTube marketing strategy. Start with this perfect guide.

What is YouTube Marketing?

It is critical to have a basic YouTube marketing idea before you proceed. This is a practice to promote your business on a globally favored video channel. Marketing on YouTube requires a mix of basic tactics like:

• Working with influencers
• Creating promotional videos that are organic
• Advertising on the platform

You have to produce something for the target audience whether you are an entrepreneur or corporation leader. Sounds simple?

But there is a big difference between what your customers want and what you think they want. This is a trap into which most businessmen fall frequently. So, as long as you keep satisfying your customers with informative videos, your business stays afloat on YouTube. Try to understand their needs.

Also, you need to find the right approach. Remember, YouTube is a search engine that follows similar content optimization rules as Google. So, prioritize the YouTube algorithms like you do when performing SEO on Google. Only a robust plan can help you rank on the highly competitive YouTube platform.

YouTube Marketing Strategy & Tips

YouTube marketing faces high competition. However, once you apply it to your channel, the rewards do not stop. All you need is to find the right approach. Just creating a channel and publishing the videos isn’t enough. For a business campaign, you need to be strategically right. Process the planning, produce quality content, and publish on the platform to achieve tangible success.

Without further ado, here are the best practices for YouTube marketing and driving business growth successfully.

Creating & Branding Your YouTube Channel

If you already have a YouTube channel, that’s wonderful. You should start a channel if you do not have one. Establish the channel to instill a sense of a trustworthy home for your brand. This is your platform to publish videos, create playlists, view analytics, and perform other activities.

Make sure to brand the channel properly to gain consistency and brand awareness. Consider customizing these elements as per your brand’s style and requirements:

• Banner Image
• Profile Picture
• Channel Description
• Channel Trailer
• Social Links
• Custom URL

Also, ensure to establish brand-focused video thumbnails, titles, and descriptions. This should be maintained even if you require videos or channels for SEO. Based on your videos, you can also choose to maintain consistency in the thumbnails for easy identification.

Know Your Audience

Before you start creating videos, it’s pivotal to understand your target audience. If you don’t know who your videos are for, then simply put your effort in vain. This is one of the most noteworthy points for YouTube marketing tips and tricks. It all narrows down to the viewers’ interests for which you are going to create engaging videos. Figure out:

• The channels your viewers are subscribed to
• The types of content your viewers are watching
• Why and when do they visit YouTube

There are several ways to uncover these answers. Conduct a mix of research on social media, discern the market, and follow the analytics. Prioritize the problems, goals, and questions based on the audience’s response.

The best way is to build an audience persona through which you can visualize the target audience.

Research Your Competition

Conduct a thorough analysis to identify the trends. Accordingly, set your keywords to use them in your video titles and descriptions. Use different types of search terms based on your business to understand the audiences’ interests. Building a successful YouTube channel is possible only when you analyze the competition. Furthermore, it helps to set realistic goals for video performance.

Find out the competitive videos and go deeper into the strategy of your competitors. Find out their flaws and benefits. Use this data accordingly to fuel your marketing strategy.

• What is their posting schedule?
• How do they engage their audience?
• What are the types of videos they publish?
• What do their thumbnails look like?

Find out the content gaps and take actionable measures to fill the void through your brand’s YouTube channel. There must be some types of videos that are still not published in the market. Take advantage of these topics and set keywords consequently.

Learn From your Favorite Channel

Apart from learning from your competitors, you can also follow the techniques from your favorite YouTube channels. The channels don’t need to reflect your industry. Following various content, you can learn about the recent trends especially, when the marketing approach keeps changing. Find out:

• Why do you like these channels?
• Why their videos are so engaging?
• What kind of thumbnails and headers are they using?
• How are they delivering the content?

Even if you want to mimic your favorite channel, make sure to publish appropriate content for your audience.

Use the Power of SEO

Consider your channel as a website and make it SEO-friendly. Search engine optimization ensures the best chance of ranking. Therefore, you can build on organic traffic. SEO strategies are great for increasing the visibility of any YouTube channel. Use various categories and tags to let YouTube understand the content topic of your videos. With proper SEO planning, your videos will appear in the featured snippet when a YouTube user searches with the same or related search term. SEO is one of the best YouTube promotion techniques that can help your channel come up on the front page of Google even if a user generally browses with the focused keywords.

Target the Social Media

Share YouTube Shorts and videos on social media platforms to gain views and increase engagement. YouTube makes it incredibly simple to share your videos and promote the channel on various social networks. Just tap the “Share” button underneath the video and select the platform where you want to promote. You can also choose to shorten the video URL for ease of posting.

Ensure to employ an appropriate social media marketing strategy for best results. Just sharing the channel or videos on the timeline may not be very effective. To increase engagement, sharing any random video will not work. So, you need to find out a reason for sharing a video. Promoting the entire channel on any social network can be a solitary marketing act. However, the approach doesn’t match when you share a specific video.

Share a video when your followers look for answers on social media. Feed their curiosity if you have a tutorial, informative video, or product information. Make sure to add relevant and appropriate hashtags to increase the conversion rate.

Experiment with YouTube Short and Other Features

Boost your marketing campaigns with multiple features from YouTube. Create YouTube Shorts as they are the trendiest form of videos that most users seek. There are different types of features designed for quick content and it is one of the best YouTube channel growth strategies. Remember that these are applicable only for mobile users.

YouTube Shorts are the best video form that drives maximum engagement to your brand. Create short videos for 60 seconds in portrait mode and use the built-in audio and filters to make amazing creative videos. Also, use features like premiers, live streams, and 360 videos periodically to create unique videos for your audience.

Website and Blog Posts

Experience the extra edge of benefit by sharing the videos on your website and blog pages. Include an icon of YouTube in your website and blogs so that users are redirected to your channel. You can also embed relevant videos on those pages so that viewers can easily find your channel. Embedded videos work well when they contain any case study or customer review for your brand. This approach not only helps to market your YouTube channel but also drives traffic to your blog pages and website.

Create a Shoppable Channel to Maximize ROI with YouTube Marketing

Let’s come to the actual point. People create YouTube channels ultimately to make a sale. At least, this is the ideology for business owners. Others try to earn from YouTube through “Creator Awards” by reaching a specific subscriber count. Here, we will talk about business owners as it is related to marketing strategies. So, from a marketing perspective, it’s good to create a channel you can use to convert viewers into shoppers.

• Provide your store’s link in the About tab.
• Include product links in related video descriptions.
• Integrate the Shopify store in your channel and sell directly on YouTube.
• YouTube Shopping is a great way to attract viewers and transform them into potential customers.

Ready, Set, Go

With more than 2.1 billion active users, YouTube is no longer a home to funny videos. It is a marketing platform that ensures fruitful opportunities for your brand. YouTube video marketing incredibly supports many companies across the world.

It’s crucial to implement inbound marketing techniques on YouTube and this guide will surely help you perform the same. The aforementioned points are tried and tested to boost marketing campaigns on YouTube. Create content with interesting stories and set on a well-heeled voyage.

If you still find things complicated, get connected to our marketing experts at UsePerWish. We’ll be glad to help you with YouTube Video Marketing!