29May 23 Top Creative Design Trends in 2023

Graphic Design involves a pictorial interaction and communication of ideas, views, information, and statements using carefully selected elements like typography, imagery, layout, and color palettes. An effective design is created with a combination of art and technology.

The craft of graphic designing is evolving rapidly with the focus increasingly shifting to the visual medium. Post-pandemic digital scenes saw a rise in dominating presence of short-form videos on all popular platforms. This led to a pressing demand in bringing about an amalgamation of both the old and new trends in the digital landscape. Therefore, we can expect 2023 to bring some amazing creative design trends that will redefine the way businesses interact with their customers. Incorporating new trendy techniques ensure better and more interactive user experiences.

In this article, we will cover 6 interesting and creative design trends that we are expecting to predominantly see in the year 2023. 

Hold tight and keep reading! 

Motion Graphics

Motion graphics are instrumental in communicating with the viewer. An effectually written copy pitted over apt music is important in giving a pressing message. You can make use of it in creating ad copies, sharing information regarding your business, reviewing or creating explainer videos, movie sequences, etc. 

The key to successful graphics is that the video completely syncs with the background music or voiceover. Both emerge like a team working together. 

A major aspect of motion graphics is the text. When animation is combined with text, the text surfaces as the major component in the design. Thus attracting the attention of viewers to the message more. 

With the increasing focus on short-form videos on platforms like Instagram, Youtube, and Facebook. People are also driven to create cute videos like prank shorts or taking to film their pets. This shows how visibly engaging the videos are and reflects how fervently people consume and create short-form videos as well. This generated a massive opportunity for brands and companies to advertise to their select audiences with greater ease.

An immersive interactive short-form motion picture is far more engaging than a static image. 

Besides, social media motion graphics have been used in website landing and product information pages more rapidly.

Motion graphics find its application not only in engagement-boosting on popular website designs but also in UX designs in email testing and management software. 

Bold Abstract Shapes

Bold abstract shapes such as geometric structures, loud designs, fluid and organic shapes, and attractive compositions are trendsetters in 2023. 

Designers incorporate bold shapes by adding bright and eye-catching colours. The background style and colour are starkly contrasted against the amazing shapes. 

Use techniques like overlapping, negative spacing, and layering to design visually appealing and mesmerizing designs. Once you imbibe this trend in your creations, your designs begin to speak volumes about innovation, authenticity, and a distinctive style. 

AI-Generated Art

OpenAI is revolutionizing the way content creation and image formation behaves and performs. AI tools like DALL-E, and ChatGPT, are all set to sweep us all off our feet. 

2023 saw an interesting trend where realistic images generated by the artificial intelligence tool, DALL-E 2 were peppered all across social media channels.

AI-generated apt images that fit the text description. This is an extremely innovative step to enhance creativity amazingly. 

ChatGPT created wonderful texts that were so high in quality that students were getting straight A’s. 

Artists can work together with AI tools to make the task easier and faster. This enhances the creative process by combining human artistic sensibilities with AI-generated elements. 

AI algorithms can help you select inspiring designs to create more creative art, including sketches, concept art, and other forms, exponentially stimulating the artistic process. 

3D Design and Animation

3D modelling or elements have benefitted designers in more than just one way. It aids designers in visualizing space and creating figures in multiple dimensions. 

3D modelling is a concept that designers use to enhance productivity, improve final product quality, and offer an immersive augmented reality.

This concept can immensely help sellers understand the way their products will appear to their customers. This will save manufacturers additional costs in production as well. 

Businesses are also motivated to include 3D  design elements in their marketing strategy for offering seamless and attractive video clips. these designs are an excellent promotional tactic to rope in more customers.

If your business operates in the areas such as jewellery, cars, electronics, or any type of visual product, 3D elements will be a brilliant way to turn heads. These elements can pull your customers’ attention to intricate details and minute carvings. Especially, If you are setting your foot in the e-commerce industry, 3D designs could change the game for you. Besides offering so many benefits, 3D designs also come as a cost-effective solution to marketing. 

Inclusive Visuals

Practising Inclusivity as a brand is an extremely crucial step required to deliver the best experience for your customers. As a brand, you must respect individual views, culture, abilities, class, age, gender, language, or orientation.

It gives a unique sense of unity for the customers to connect with the brand on a personal level. For instance, if a brand has a pricing range and a website available in a dedicated language, it loses the interest of people who do not speak that language or do not use that currency.

Adding captions to your ads and videos ensures to include hearing-impaired people in your marketing campaign. 

Understand the dynamics of the target audience to design appropriate products for them. For example, in the recent trend, several beauty brands are called out for not creating an inclusive foundation where the darkest shades of the foundation are still very light. This created an outrage and people began to ban brands that did not include the best interests of all shades of women. This reflects how vital it is to think about inclusivity as a brand. 

If your product line is for the old generation of people ensure to design your website in a way so people can read the texts and operate without having to be technically sound. Keep clear and concise texts and bold images. 

Maximalism

Maximalism, as the name suggests, is all about going to extremes with experimentation with fonts, colour text sizes, languages, images, and all aspects of the creation. Maximalism brings a unique blend of already tried and tested methods and incorporates new creative trends to spice up the designs.

While creating a maximalist web design, you can include as many emoticons, quirky animations, isometric illustrations, bold typography,  add statements and jokes, and many others. 

Use of daring colour scheme, by putting contrasting colours against each other. You do not have to abide by colour theory here. Let your creativity run wild. You can add irregular structures, textures, patterns, and a compelling sense of disorder.

You have to fill up every space on your blank page. Put colour text and add layers. Your design should be dense and loud. It should scream your message. Combine different fonts in the same design to create myriads of effects. 

Bottom Line 

Graphic designing trends change every year and every time with social and technological advancements. Trends like motion graphics, AI art illustrations, and 3D modelling are not new, but with time all these trends evolve and become fitting with recent business culture. Incorporate all these amazing trends to skyrocket your business and take your brand to a whole new level. 

Are you looking to change the way your business looks digitally? Partner with us and let us together design the best digital presence for your business. 

UsePerWish has been working since more than a decade to make businesses have an increased organic reach and conversions. Contact us today to learn how we can help you grow exponentially.