19Oct 23 Google’s New AI-Powered Video Ad Campaign to Master Social Media Advertising

The ever-changing landscape of digital advertising has a new addition, thanks to Google.

On 10th October, Google launched an AI-powered ad algorithm that can take social media ad campaigns to the next level. With this innovation in place, users can generate highly targeted image and video ads on YouTube and other platforms by integrating AI.

The best thing about this AI ad builder is that advertisers can reach more people with this new campaign. The reason is that they will be able to introduce their brand beyond conventional platforms like Instagram and Facebook. And Google will be at the forefront of this whole process.

The Influence of AI on Advertising

Artificial intelligence has become an important part of the growth of many industries, and advertising is one of the main areas it has excelled. The secret behind integrating AI tools into such tasks is its capability to scan through a huge chunk of data within seconds. Not only that, it can also read consumer behaviors and provide data-based insights, which in turn leads to informed decision-making.

Just think about implementing such power into advertising! what you will get is a highly individualized ad campaign that will maximize ROI and engagement rate.

We all know, that when it comes to AI, Google is the ultimate Big Fish. So, this platform knows how to implement each AI factor into use and amplify its advertising potential tactfully.

All There is to Know About Demand Gen

Social media marketing is becoming a competitive arena as well as an influential advertisement tool. These ad campaigns tactically make use of image carousels and 15-second-long video ads for an enhanced mobile experience.

The creative tools of Demand Gen are one of its strong suits. With these tools, you as an advertiser, can align your message and ad content with different audience segments. By meeting your targeted audience preferences and their behavior in different segments, your AI-powered ads can generate more engagement and boost conversions.

Based on the user’s algorithm, the ads will be strategically placed in different areas of social media platforms. The brief duration of these ads guarantees powerful and influential message delivery. This makes these ad formats a perfect tool to deliver your brand’s message to the right audience. The image carousels, on the other hand, can effectively capture the features of a service or product to present an aesthetically pleasant message.

Demand Gen is unique because Google has integrated its advanced AI feature that can identify “lookalike” users. These users have the same interests and obtain characteristics as the current customer base of a certain brand. This feature makes it easier for the brand to reach more audiences who seek the same services and products they have to offer.

Additionally, Demand Gen features a strong set of budgeting and bidding tools. With these tools, you will have complete control over the delivery of your ads so that you can modify your ad campaigns as per your specific marketing goals. You can tweak it to get the most clicks, boost site traffic, and conversion. This level of personalization assists in efficient budget and resource allocation while increasing the chances of campaign success. This means advertisers can modify their campaign objectives based on real-time performance data.

That’s not all, you will be able to change your campaign as per the changing user behavior. Your audience might not always be interested in seeing the same content. So, instead of replanning your campaign, you can simply leverage Demand Gen to bring adaptability and flexibility to your AI-driven advertising endeavors.

As per several recent polls, users want more personal and real interaction with the creators and that’s why they are turning to YouTube and other similar sites. Audiences feel more connected to today’s social media content due to its user-focused nature. According to a study conducted by Google, 90% of social media users interact with different content across different platforms. Therefore, you need to come up with various content along with strategies for various platforms.

The Challenges that Come with the Shift in Viewing Habits

The consistent and increasing shift in viewing habits makes it difficult for advertisers to ensure the success of their campaigns. After the emergence of AI, the difficulty level has increased to a whole new level due to the new challenges it brought. Earlier advertisers could only reach Facebook and Instagram users but now they can engage with audiences in Google-associated platforms, all thanks to Google’s Demand Gen.

Meeting the high demand of this shift is possible by creating visually outstanding ads for YouTube, Google Discover, and other Google-backed platforms.

Many people might have doubts about this advertising tactic, but companies like Naranja X vouch for this new ad campaign. Naranja X is an Argentinian fintech startup that is also one of the initial adopters of this campaign. According to the members of this organization, Demand Gen ads helped them lower their ad campaign cost by 61% simultaneously boosting their click-through rates by 300% compared to their paid social ad campaigns. On the other hand, Samsung Germany started to get 400% more clicks after adapting to the Demand Gen campaign.

The Bottom Line…

Google’s former ad campaign will soon phase out due to its replacement ad campaign, Demand Gen. It is predicted that Discovery ad campaigns will be discontinued in 2024, probably during the early months.

The success of this campaign will force Meta to change its course of offering video ad campaigns to remain in the competition.

Talk to the experts at Use Per Wish today to master AI social media marketing. Our digital marketing experts understand the importance of evolving and adapting to the ever-changing market sentiment. With us, you can make the best use of AI-powered tools to transform your business into a brand. Contact us today to have a strong footprint in the world of digital advertising.