Does your pay-per-click advertising strategy comprise evergreen practices like choosing the correct keywords, data-based optimization, segmentation, and then targeting your audience? If yes, you are doing it all right. But then, you are also clinging on to the conventional methods of PPC marketing forever. Companies grow, the behaviors of your consumers shift, and platforms...
Good content is like an oasis in a desert that pulls people in and answers their queries or problems. Value-adding content drives traffic, helps your business rank high in the search engine, and builds a brand image. But the most important of all — content helps generate sales. That’s why it is crucial to...
With a great deal of stress being laid on effective SEO for business, there might have been times when you questioned the credibility of a good SEO strategy. Let me provide a bit of insight here. When you set out to achieve your business goals, be it increasing organic traffic, acquiring the highest positions...
Why Facebook Inc. to Meta? Facebook Inc, the parent company to the brands like Facebook, Instagram, Messenger, Whatsapp, Oculus, has renamed itself Meta and has caused quite a stir in the news and media lately. The news of the name change is the talk of the town everywhere, making everybody wonder whether this action...
Most of us who are into regular blog post writing know that it can be a lot of fun. It lets you share your views and express yourself to a considerably large audience. From a business perspective, blogging can lead to a dramatic rise in the number of people who visit your website. Higher...
One of Google’s aims is to offer an improved user experience for all users searching for information on their mobile devices. Think of the last incident when you tried accessing a site on your phone, where you tried clicking on a certain navigation button but ended up pressing the wrong one. Then you had...
When you think of business investments in this digital age, quality web design happens to be one of the most valuable of them all. Irrespective of the stature of your business and the industry it pertains to, you do need a website. Without one, you will undoubtedly lose out on a whole lot of...
The words such as giveaways, freebies, free bonanza, and so on are not only attention grabbers, but they also mean, hey! We are here. Try us out! Free Trial is an investment, and like any investment, it could be a good one or a bad one. And now, it depends upon you which way...
Let’s admit it. We all want the attention of customers when launching a new product in the market. In reality, marketers need to work their socks off to promote new products or services before their target customers. Influencing people to purchase your product is not at all an easy job. To attract more traffic...
In this article, I am going to give you the pro tips to create a business website as creating a website with a killer design is simply not enough. You should treat it as an art. I might sound obvious as I simply can’t form a new cliché but… …a functional website with a...
